Words: Mary Lawton

Our beloved Missguided has launched a new campaign featuring the one and only Pamela Anderson. The hugely successful website has described Pamela as its “spirit animal” and lists all the reason it’s in love with her and her style. The campaign is mainly to promote the brands collection of bodysuits and swimsuits, and who best to model them than the Baywatch beauty herself.




The bodysuits and swimsuits modelled by Pamela are fun, bright and playful. The bodysuits range from £8 to £40 and swimsuits from £16 for a set up to £32. Here’s a selection of must-haves’.



Missguided encourage shoppers to take an online quiz linked to this campaign to find out which celebrity is their spirit animal. This persuades misguided customers to explore new style ideas that they will be able to find on the website.

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The products highlighted in this campaign are glamorous party pieces which depict Pamela’s glitzy lifestyle. Sultry body-con dresses in silky materials. Mainly neutral colour palette for those spring/summer vibes. Prices range from £8 for day dresses to £120 for premium collection but average pricing is around £40. These are some of my favourite picks.